Novartis runs video competition on YouTube

Corporate Social Media Case Study: Novartis

Novartis Consumer Health, which manufactures Excedrin, recently created a YouTube channel to help promote its new Excedrin Gel product.  The company asked customers to make videos centered around the theme of speed and quickness to tie into the product’s key features, tell their friends, and vote on the most creative clip.  More than 200 videos were submitted and the contest page was viewed 147,000 times.  The winner received a $15,000 prize and had his video cross-promoted in Excedrin TV ads.

Learn More:
YouTube – Excedrin Express Gel channel
Winning YouTube video