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PEDIGREE builds the largest photo mosaic ever
Corporate Social Media Case Study: PEDIGREE
In an effort that ultimately raised more than $50,000 for The PEDIGREE Adoption Drive — a nonprofit organization dedicated to helping shelters and rescue groups find homes for loving dogs — PEDIGREE coordinated the creation of the largest online photo mosaic ever.
The Million Dog Mosaic allowed dog lovers to upload photos of their pups, which were then added to a collage ultimately composed of more than 50,000 photos. In addition to being able to upload on the mosaic’s homepage, a special Facebook application helped fans of the campaign easily share photos from the social network.
The award-winning project generated more than 1 million page views in one month and was featured during the world famous Westminster Dog Show.
Learn More: PROMO Magazine
PEDIGREE builds the largest photo mosaic ever: Corporate Social Media Case Study: PEDIGREE
In a… http://bit.ly/56xIAY via @SocialMediaOrg
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PEDIGREE builds the largest photo mosaic ever http://bit.ly/84QLYF
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PEDIGREE builds the largest photo mosaic ever: Corporate Social Media Case Study: PEDIGREE
In an effort that ultima… http://bit.ly/6TNKMn
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PEDIGREE builds the largest photo mosaic ever http://ff.im/-cFind
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RT @PaulDunay: PEDIGREE builds the largest photo mosaic ever http://ff.im/-cFind
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Pedigree builds the largest photo mosaic ever! RT @socialmediaorg http://bit.ly/84QLYF
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RT @SocialMediaOrg: PEDIGREE builds the largest photo mosaic ever http://bit.ly/84QLYF
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