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PepsiCo, Facebook team up to stream live event

Corporate Social Media Case Study: PepsiCo

This summer, PepsiCo’s AMP Energy drink became the first product brand to stream a live event on Facebook. The “AMP Your Game” National Gaming Tour traveled to 39 college campuses across Canada from February to April and auditioned gamers in a national Rock Band 2 contest. The selected bands posted performance videos for one week and tried to solicit the most votes for their video in their quest to win $100,000.

Facebook fans watched the “AMP Energy Rock Off” concert live in Toronto, engaging thousands of young consumers. The campaign landed more than 15,000 Facebook fans for the AMP brand, nearly 257,000 visits to its Facebook page, and more than 61,000 votes. The tour also generated more than 151,000 AMP beverage trials.

Learn More: MediaPost

Disclosure: PepsiCo is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

December 14, 2009 5 comments

5 Responses

corporateblogs 14 December 2009 at 9:37 am #

PepsiCo, Facebook team up to stream live event: Corporate Social Media Case Study: PepsiCo
This summer, PepsiCo’s… http://bit.ly/6AhR8s

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svenjohnston 14 December 2009 at 9:37 am #

PepsiCo, Facebook team up to stream live event: Corporate Social Media Case Study: PepsiCo
This… http://bit.ly/4t3N0s via @SocialMediaOrg

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SocialMediaOrg 14 December 2009 at 9:37 am #

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peter_einarsson 14 December 2009 at 11:10 am #

Reading: PepsiCo, Facebook team up to stream live event http://bit.ly/6AhR8s

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PaulDunay 14 December 2009 at 11:47 am #

PepsiCo, Facebook team up to stream live event http://ff.im/-cTVRP

This comment was originally posted on Twitter