Petro-Canada responds to the ongoing conversation with a "Part 2" follow-up

Corporate Social Media Case Study: Petro-Canada

When Petro-Canada’s Jon Hamilton originally posted attempting to explain the relationship between crude oil and gas prices at the pump, it sparked an ongoing (and sometimes intense) conversation. As the original post drew dozens of comments, Jon felt it was necessary to create a second, “Part 2” post, highlighting some comments and responding. Jon explains:

Now, rather than wade in on each comment, I decided to watch the stream of comments to see where it would go.  Even after a year and a half, I’m still trying to figure out when it’s right for me to respond and when to just let people talk.  Now I see some feel no one is paying attention, which wasn’t my intent.  So Anita, Sophia, Jim and the others (especially you Cliff), let me provide further detail.

In the post, Jon specifically answers a number of points brought up in previous comments using government data and plain-English explanations in a friendly, often humorous tone.

Learn More.

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Disclosure: Petro-Canada is a Blog Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.