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Red Bull uses social media to give fans a national adventure

Corporate Social Media Case Study: Red Bull

Red Bull is using Facebook to promote a nationwide scavenger hunt called Red Bull Stash. The company is using the social media page to post clues and pictures to help people find the energy shots they’ve hidden across the country.

Users can type in area codes to request that Red Bull hide products in nearby neighborhoods. They can also post comments and photos from their adventures. The promotion began as a way for Red Bull to give back to their loyal customers, after one million people became fans of the energy drink on Facebook.

Learn More: Facebook

October 27, 2009 16 comments

16 Responses

corporateblogs 27 October 2009 at 9:44 am #

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SocialMediaOrg 27 October 2009 at 11:13 am #

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This comment was originally posted on Twitter
JadeYG 27 October 2009 at 12:40 pm #

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kritikas56 27 October 2009 at 1:28 pm #

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Liferecharged 27 October 2009 at 1:42 pm #

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This comment was originally posted on Twitter
MissSocialite7 27 October 2009 at 1:48 pm #

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This comment was originally posted on Twitter
diana6801 27 October 2009 at 1:48 pm #

Red Bull uses social media to give fans a national adventure: From the Social Media Business Council’s Busi.. http://tinyurl.com/ykkz342

This comment was originally posted on Twitter
Zimmermitch 27 October 2009 at 1:55 pm #

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This comment was originally posted on Twitter
Zimmermitch 27 October 2009 at 1:55 pm #

Red Bull uses social media to give fans a national adventure: From the Social Media Business Council’s Busi.. http://bit.ly/2MVVBH

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Hayrobley 27 October 2009 at 1:55 pm #

Red Bull uses social media to give fans a national adventure: From the Social Media Business Council’s Busi.. http://bit.ly/2MVVBH

This comment was originally posted on Twitter
Katrina_adams 27 October 2009 at 1:56 pm #

Red Bull uses social media to give fans a national adventure: From the Social Media Business Council’s Busi.. http://bit.ly/2MVVBH

This comment was originally posted on Twitter
PhillGrueff 27 October 2009 at 2:06 pm #

@lukefrombuzzle @funmartin @seekowen Red Bull uses social media to give fans a national adventure http://tinyurl.com/ykkz342

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2helppeople 27 October 2009 at 2:54 pm #

Red Bull uses social media to give fans a national adventure http://bit.ly/1lHwnC

This comment was originally posted on Twitter
cleveland129 28 October 2009 at 4:07 am #

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This comment was originally posted on Twitter
MiChmski 28 October 2009 at 12:25 pm #

Red Bull uses SM for national treasure hunt http://bit.ly/3gRo3j http://bit.ly/2gEFiw

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kjmurdoch 3 November 2009 at 11:06 am #

RT @socialmediaorg Red Bull uses social media to give fans a national adventure http://bit.ly/38Iglc

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