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Reebok's online hub for runners

Corporate Social Media Case Study: Reebok

Reebok has created GoRunEasy.com, a site for fans to visit and connect with each other over a variety of running topics. Within the community, members can share their favorite running paths around the country and search for new ones as well. There is also a forum for talking about running issues and a section dedicated to running music.

With over 19,000 runners in Reebok’s GoRunEasy.com community — they’ve successfully established a useful, vibrant hub for all things related to running — and all without overly emphasizing their products.

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August 10, 2009 15 comments

15 Responses

  1. SocialMediaOrg 10 August 2009 at 11:43 am #

    Reebok’s online hub for runners http://bit.ly/19U0Ep

    This comment was originally posted on Twitter

  2. corporateblogs 10 August 2009 at 10:33 am #

    Reebok’s online hub for runners: Corporate Social Media Case Study: Reebok Reebok has created GoRunEasy.com, a s.. http://bit.ly/S0I6Y

    This comment was originally posted on Twitter

  3. DavidJCorr 10 August 2009 at 12:43 pm #

    RT @corporateblogsReebok’s online hub for runners: Reebok Reebok has created GoRunEasy.com http://bit.ly/S0I6Y

    This comment was originally posted on Twitter

  4. abbyannette 10 August 2009 at 2:08 pm #

    Reebok aces social media? Interesting. http://bit.ly/Dx01i

    This comment was originally posted on Twitter

  5. SaraComito 10 August 2009 at 8:22 pm #

    Reebok’s online hub for runners | Business Blogging Blog: … social media (227), SocialMedia.org (1), socia.. http://bit.ly/7UGSo

    This comment was originally posted on Twitter

  6. AdOpsPartners 11 August 2009 at 1:59 am #

    Reebok’s online hub for runners | Business Blogging Blog: Corporate Social Media Case Study: Reebok. Reebok .. http://bit.ly/KII3H

    This comment was originally posted on Twitter

  7. ComMetrics 11 August 2009 at 2:43 am #

    Reebok’s online hub for runners | Business Blogging Blog http://bit.ly/3ViICK – #csuite2watch

    This comment was originally posted on Twitter

  8. Alessandro Nasini 11 August 2009 at 5:07 am #

    però arrivano dopo newbalance…

    This comment was originally posted on FriendFeed

  9. Mushin 11 August 2009 at 5:08 am #

    Interessante iniziativa. Meglio realizzata del Nokia Sports Tracker, anche se quest’ultimo offre un servizio spettacolare, ma è molto carente lato community.

    This comment was originally posted on FriendFeed

  10. Luca Conti 11 August 2009 at 5:09 am #

    tutti runner, a contare il numero delle community dedicate… curioso no?

    This comment was originally posted on FriendFeed

  11. Mushin 11 August 2009 at 5:15 am #

    Pe run runner la scoperta di nuovi percorsi e il tracciamento delle prestazioni sono due cose findamentali. C’é anche chi cerca compagnia, iniziative di questo genere sono sempre seguite :D

    This comment was originally posted on FriendFeed

  12. Mushin 11 August 2009 at 7:22 am #

    Link di newbalance? Quello di Nokia è http://sportstracker.nokia.com (punta molto al mobile ovviamente).

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  13. Luca Conti 11 August 2009 at 7:48 am #

    questo? http://www.buddymedia.com/our-work/new-balance-run-dezvous

    This comment was originally posted on FriendFeed

  14. Mushin 11 August 2009 at 10:00 am #

    Yep.

    This comment was originally posted on FriendFeed

  15. gemmawent 12 August 2009 at 7:05 am #

    Reebok’s online hub for runners http://ow.ly/jMBg … great use of social media

    This comment was originally posted on Twitter