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RIM demonstrates how simple a social media policy can be

Corporate Social Media Case Study: RIM

RIM’s Inside BlackBerry blog has one of the more refreshingly plain-English social media policies we’ve seen. The blog is all about giving internal experts a platform to discuss what they’re working on in a casual, “check this out” tone, and their “About” policy reflects this.

In a brief summary that periodically links to more specific rules and regulations, their policy covers what the blog is about, what it’s not about, and closes with a “We’re new to this” section, saying: “And as you can imagine, it takes a while for a company to change. We appreciate your support and feedback to help us get it right.”

Learn More: Inside BlackBerry

Disclosure: RIM is a Social Media Business Council Member (and an awesome one at that!), but even if they weren’t we’d write about them anyway.

January 6, 2010 7 comments

7 Responses

  1. corporateblogs 6 January 2010 at 9:40 am #

    RIM demonstrates how simple a social media policy can be: Corporate Social Media Case Study: RIM
    RIM’s Inside Blac… http://bit.ly/4rf2h5

    This comment was originally posted on Twitter

  2. SocialMediaOrg 6 January 2010 at 9:40 am #

    RIM demonstrates how simple a social media policy can be http://bit.ly/6pamuJ

    This comment was originally posted on Twitter

  3. pnutbtrjelee 6 January 2010 at 9:45 am #

    RT @SocialMediaOrg: RIM demonstrates how simple a social media policy can be http://bit.ly/6pamuJ

    This comment was originally posted on Twitter

  4. Sze_Lee 6 January 2010 at 10:39 am #

    Business Blogging – RIM Demonstrates How Simple a Social Media Policy Can Be. http://bit.ly/4WyJjl

    This comment was originally posted on Twitter

  5. socialcapitalma 6 January 2010 at 10:39 am #

    Business Blogging – RIM Demonstrates How Simple a Social Media Policy Can Be. http://bit.ly/4WyJjl

    This comment was originally posted on Twitter

  6. PaulDunay 6 January 2010 at 1:03 pm #

    RIM demonstrates how simple a social media policy can be http://ff.im/-dTw1x

    This comment was originally posted on Twitter

  7. OscarDS 6 January 2010 at 1:09 pm #

    RT @PaulDunay: RIM demonstrates how simple a social media policy can be http://ff.im/-dTw1x

    This comment was originally posted on Twitter