The Big List Blog
Rubbermaid asks fans to share organization stories on new microsite
Corporate Social Media Case Study: Rubbermaid
Rubbermaid launched a site, EasyFindLids.com, for people to share stories about food storage information. The Easy Find Lid is a leftovers container where the lid clips on to the base so that the pair is never separated. Most of the submissions are stories about misplacing containers or lids as well as disorganization in general. In addition to sharing the stories on their website, Rubbermaid has decided to post them on Facebook.
Each week, Rubbermaid awards five people a set of the new containers and at the end of October, plans to award a $500 grand prize to whomever they select as having the best story.
Disclosure: Rubbermaid is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.
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