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SAP's Mark Yolton: Creating vibrant, engaging online communities

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.

In his BlogWell San Francisco case study presentation, “Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem,” Mark Yolton, SAP’s SVP, Community Network, focuses on how the company has built a network of communities, each targeted to serve specific roles as full-featured, virtual communities augmented by physical events and rich programs connecting more than 1.6 million individuals around the world.

In his presentation, Mark discusses trends they’ve seen develop in terms of community participation, how they encourage engagement, and how their communities support fundamental business objectives.

BlogWell San Francisco Social Media Case Study: SAP, presented by Mark Yolton
View more documents from GasPedal.
July 27, 2009 10 comments

10 Responses

  1. corporateblogs 27 July 2009 at 9:55 am #

    SAP’s Mark Yolton: Creating vibrant, engaging online communities: As we gear up for BlogWell: How Big Brands Use.. http://bit.ly/13IX2e

    This comment was originally posted on Twitter

  2. corporateblogs 27 July 2009 at 9:55 am #

    SAP’s Mark Yolton: Creating vibrant, engaging online communities: As we gear up for BlogWell: How Big Brands Use.. http://bit.ly/13IX2e

    This comment was originally posted on Twitter

  3. rickmans 27 July 2009 at 11:41 am #

    SAP’s Mark Yolton: Creating vibrant, engaging online communities http://bit.ly/H7A7n

    This comment was originally posted on Twitter

  4. rickmans 27 July 2009 at 11:41 am #

    SAP’s Mark Yolton: Creating vibrant, engaging online communities http://bit.ly/H7A7n

    This comment was originally posted on Twitter

  5. sapcrm 27 July 2009 at 4:29 pm #

    Listent to SAP’s Mark Yolton talk about creating vibrant, engaging online communities – http://tinyurl.com/nhp67b (from SF BlogWell in June)

    This comment was originally posted on Twitter

  6. sapcrm 27 July 2009 at 4:29 pm #

    Listent to SAP’s Mark Yolton talk about creating vibrant, engaging online communities – http://tinyurl.com/nhp67b (from SF BlogWell in June)

    This comment was originally posted on Twitter

  7. gaspedal 28 July 2009 at 1:00 pm #

    A few tips from us on creating engaging communities http://is.gd/1Rodb; see also SAP’s Mark Yolton on it too http://is.gd/1Rolp

    This comment was originally posted on Twitter

  8. chirpup 28 July 2009 at 1:46 pm #

    RT @gaspedal: A few tips from us on creating engaging communities http://is.gd/1Rodb; also SAP’s Mark Yolton on it too http://is.gd/1Rolp

    This comment was originally posted on Twitter

  9. jonerp 29 July 2009 at 1:33 pm #

    Enjoyed replay of @markyolton’s Blogwell presentation on SAP’s online communities, one of SAP’s clear strengths: http://bit.ly/SCOiE

    This comment was originally posted on Twitter