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Sara Lee invites key bloggers to nutritional summit
Corporate Social Media Case Study: Sara Lee
To develop tips to send kids back-to-school with quick and easy prepared lunches, and to better understand the nutritional challenges moms face, Sara Lee welcomed 13 influential parenting bloggers to their first-ever Sara Lee Soft & Smooth Back-to-School Nutrition Summit.
Tim Zimmer, VP at Sara Lee North American Fresh Bakery, explained that the bloggers had great ideas to help educate moms on differentiating between traditional wheat and 100% whole wheat, as well as tips on encouraging families who prefer white bread to try newer versions with whole grain.
Disclosure: Sara Lee is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.
August 26, 2009
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