The Big List Blog
Social media case study from Alexandra Wheeler and Matthew Guiste of Starbucks
Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
In their BlogWell San Diego case study presentation, “Building Meaningful Customer Engagement,” Starbucks’ Director of Digital Strategy, Alexandra Wheeler and Category Manager, Matthew Guiste, covered their 10 philosophies that guided the construction of their social media program.
Alexandra and Matthew explained how they earned management buy-in, how social fits into a larger Starbucks digital strategy, and how they use Twitter as a monitoring tool.
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