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Social media case study from Alexandra Wheeler and Matthew Guiste of Starbucks

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In their BlogWell San Diego case study presentation, “Building Meaningful Customer Engagement,” Starbucks’ Director of Digital Strategy, Alexandra Wheeler and Category Manager, Matthew Guiste, covered their 10 philosophies that guided the construction of their social media program.

Alexandra and Matthew explained how they earned management buy-in, how social fits into a larger Starbucks digital strategy, and how they use Twitter as a monitoring tool.

March 8, 2010 9 comments

9 Responses

  1. corporateblogs 8 March 2010 at 9:38 am #

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    This comment was originally posted on Twitter

  2. SocialMediaOrg 8 March 2010 at 9:38 am #

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    This comment was originally posted on Twitter

  3. digital_consult 8 March 2010 at 9:43 am #

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    This comment was originally posted on Twitter

  4. peter_einarsson 8 March 2010 at 10:05 am #

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    This comment was originally posted on Twitter

  5. FuzionPRIreland 8 March 2010 at 10:08 am #

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    This comment was originally posted on Twitter

  6. svenjohnston 8 March 2010 at 6:47 pm #

    (via @SocialMediaOrg Social media case study from Alexandra Wheeler and Matthew Guiste of Starbucks http://ow.ly/16KBFq

    This comment was originally posted on Twitter

  7. TweetZAK 9 March 2010 at 12:18 am #

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    This comment was originally posted on Twitter

  8. lspbizsolutions 9 March 2010 at 8:25 am #

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    This comment was originally posted on Twitter

  9. pwmcmahon 11 March 2010 at 6:43 am #

    RT @socialmediaorg Great Starbucks case study – from Alexandra Wheeler and Matthew Guiste of Starbucks http://bit.ly/9DX6j3

    This comment was originally posted on Twitter