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Social media case study from Andy Sernovitz of GasPedal and the SMBC

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, TurboTax, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In his BlogWell Atlanta presentation, “Social Media Ethics Briefing: Staying Out of Trouble,” GasPedal CEO Andy Sernovitz recapped the latest FTC regulations on disclosure and social media.

Andy’s presentation covered the 10 magic words of proper online disclosure, his specific steps for keeping your brand safe under new FTC regulations, and his personal tips for staying ethical and legal.

BlogWell Atlanta Social Media Case Study: Ethics, presented by Andy Sernovitz
View more documents from GasPedal.
February 2, 2010 4 comments

4 Responses

  1. corporateblogs 2 February 2010 at 9:41 am #

    Social media case study from Andy Sernovitz of GasPedal and the SMBC: Come to BlogWell: How Big Brands Use Social… http://bit.ly/cg3pBi

    This comment was originally posted on Twitter

  2. SocialMediaOrg 2 February 2010 at 9:41 am #

    Social media case study from Andy Sernovitz of GasPedal and the SMBC http://bit.ly/bQAP4h

    This comment was originally posted on Twitter

  3. correlationist 2 February 2010 at 9:46 am #

    How will the new FTC rules impact you? A SM case study from Andy Sernovitz of GasPedal & SMBC http://bit.ly/bQAP4h via/ @SocialMediaOrg

    This comment was originally posted on Twitter

  4. SvenJohnston 2 February 2010 at 6:33 pm #

    (via @SocialMediaOrg Social media case study from Andy Sernovitz of GasPedal and the SMBC http://ow.ly/16u3EB

    This comment was originally posted on Twitter