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Social media case study from Lee Aase of Mayo Clinic

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.


In his BlogWell Minneapolis case study presentation, “Mayo Clinic Social Media Update: Growth and New Applications,” Mayo’s Manager of Social and Syndicated Media, Lee Aase, explains how on a tiny budget, they’ve seen a lot of success using multiple tools to share stories and to amplify they’re existing word of mouth.

Lee’s presentation dives into how they got their start in Twitter and some changes they made to dramatically increase their follower count, details of their new project to make what was formerly a local-only radio program hosted by a Mayo Clinic MD nationally available via podcasts, and the story of a video Lee posted on the Sharing Mayo Clinic blog that now has more than 4.3 million views.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)

October 14, 2009 2 comments

2 Responses

  1. corporateblogs 14 October 2009 at 9:43 am #

    Social media case study from Lee Aase of Mayo Clinic: Come to BlogWell: How Big Brands Use Social Media on Nove.. http://bit.ly/3NdCZY

    This comment was originally posted on Twitter

  2. SocialMediaOrg 14 October 2009 at 10:28 am #

    Social media case study from Lee Aase of Mayo Clinic http://bit.ly/18vjDb

    This comment was originally posted on Twitter