The Big List Blog
Social media case study from Lee Aase of Mayo Clinic
Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
In his BlogWell Minneapolis case study presentation, “Mayo Clinic Social Media Update: Growth and New Applications,” Mayo’s Manager of Social and Syndicated Media, Lee Aase, explains how on a tiny budget, they’ve seen a lot of success using multiple tools to share stories and to amplify they’re existing word of mouth.
Lee’s presentation dives into how they got their start in Twitter and some changes they made to dramatically increase their follower count, details of their new project to make what was formerly a local-only radio program hosted by a Mayo Clinic MD nationally available via podcasts, and the story of a video Lee posted on the Sharing Mayo Clinic blog that now has more than 4.3 million views.
(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)
We will never, ever release your email.
- SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences
- Social media job openings and new hires at Walgreens, Taco Bell, Scottrade and more
- All the great ideas, tweets, and takeaways from BlogWell Dallas
- Social media case studies from Liberty Mutual, U-Haul, Pizza Hut, and more