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Social media case study from Lee Aase of Mayo Clinic
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In his BlogWell Minneapolis case study presentation, “Mayo Clinic Social Media Update: Growth and New Applications,” Mayo’s Manager of Social and Syndicated Media, Lee Aase, explains how on a tiny budget, they’ve seen a lot of success using multiple tools to share stories and to amplify they’re existing word of mouth.
Lee’s presentation dives into how they got their start in Twitter and some changes they made to dramatically increase their follower count, details of their new project to make what was formerly a local-only radio program hosted by a Mayo Clinic MD nationally available via podcasts, and the story of a video Lee posted on the Sharing Mayo Clinic blog that now has more than 4.3 million views.
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