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Social media case study from Mark Addicks of General Mills
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From where they’ve started to where they’re going, Mark Addicks, General Mills’ Chief Marketing Officer, shares how social media is changing they way they communicate in his presentation from BlogWell Minneapolis, “General Mills Goes Social.”
Mark’s presentation covers how when first getting started, General Mills built internal portals to demonstrate the power of social to senior management and peers, how many of their brands had an inherent offline “social network” behind them and these new tools are making it easier for them to connect, and several specific social media case studies on brands like Betty Crocker, Fiber One, and Progresso.
(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)
Social media case study from Mark Addicks of General Mills: Come to BlogWell: How Big Brands Use Social Media o.. http://bit.ly/1ojpLu
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Social media case study from Mark Addicks of General Mills http://bit.ly/sWhqT
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More good stuff from Fabio. RT @skypen Video & Slides: Social media case study from Mark Addicks of General Mills: http://tr.im/A1S3
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Social media case study from Mark Addicks of General Mills http://bit.ly/APKVi
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‘General Mills Goes Social’ – http://gaspedal.us/v – big brand case study from #BlogWell Minneapolis ^KV
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General Mills Goes Social: Case Study by CMO, Mark Addicks, now online >> http://j.mp/1a1YPh
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http://ow.ly/t642 – video about building internal support for social media
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