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Social media case study from Seth Miller of Turner Broadcasting System

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, TurboTax, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In his BlogWell Atlanta case study presentation, “A Thriving Media Company in the Social Media Era,” Turner Broadcasting System’s Digital Marketing Director, Seth Miller, explained how — as a largely traditional media company — Turner is finding success by embracing social media.

Seth’s presentation covers how they’ve supported fans who’ve posted creative spins on their content, how they’ve reached out to existing communities, and how they’ve used social media to collaborate with their followers.

BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, presented by Seth Miller
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February 1, 2010 5 comments

5 Responses

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    This comment was originally posted on Twitter