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Social media case study from Stephanie Moritz of ConAgra Foods

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In her BlogWell Atlanta case study presentation, “Embracing a Social Media Culture,” ConAgra’s Director of Public Relations, Stephanie Moritz, explained how ConAgra is approaching social media as a strategic opportunity.

Stephanie’s case study explained how they’re integrating social media across many aspects of their business, how they educated senior management through “digital immersion,” and how ConAgra uses five core items to determine their social approach.

BlogWell Atlanta Social Media Case Study: ConAgra, presented by Stephanie Moritz

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February 3, 2010 4 comments

4 Responses

  1. corporateblogs 3 February 2010 at 9:37 am #

    Social media case study from Stephanie Moritz of ConAgra Foods: Come to BlogWell: How Big Brands Use Social Media… http://bit.ly/dcliuv

    This comment was originally posted on Twitter

  2. SocialMediaOrg 3 February 2010 at 9:37 am #

    Social media case study from Stephanie Moritz of ConAgra Foods http://bit.ly/aLQeRs

    This comment was originally posted on Twitter

  3. joshmorton 3 February 2010 at 1:43 pm #

    Great presentation by Stephanie Moritz of ConAgra about how they integrated social media into broader comms strategy http://bit.ly/aUkiKV

    This comment was originally posted on Twitter

  4. SvenJohnston 3 February 2010 at 6:34 pm #

    (via @SocialMediaOrg Social media case study from Stephanie Moritz of ConAgra Foods http://ow.ly/16uCal

    This comment was originally posted on Twitter