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Social media case study from Valeria Maltoni of SunGard

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In her BlogWell Atlanta case study presentation, “Building Social Media from Within,” SunGard’s Director of Marketing Communications, Valeria Maltoni, explained how they built social media from within the walls of a conservative brand.

Valeria’s presentation covers how she built internal trust and credibility by closely tracking her team’s efforts, how launching internal social media gave everyone a thirst to contribute, and how they’re finding success engaging in social media even though most of their customers aren’t online.

BlogWell Atlanta Social Media Case Study: SunGard, presented by Valeria Maltoni
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February 8, 2010 5 comments

5 Responses

  1. corporateblogs 8 February 2010 at 9:39 am #

    Social media case study from Valeria Maltoni of SunGard: Come to BlogWell: How Big Brands Use Social Media on Feb… http://bit.ly/bBLVeB

    This comment was originally posted on Twitter

  2. SocialMediaOrg 8 February 2010 at 9:39 am #

    Social media case study from Valeria Maltoni of SunGard http://bit.ly/amN8W0

    This comment was originally posted on Twitter

  3. SvenJohnston 9 February 2010 at 6:23 am #

    (via @SocialMediaOrg Social media case study from Valeria Maltoni of SunGard http://ow.ly/16xaHO

    This comment was originally posted on Twitter

  4. bchesnutt 9 February 2010 at 8:51 am #

    Checking out @ConversationAge’s presentation from Blogwell on “Building social media from within” – http://bit.ly/9q38PR

    This comment was originally posted on Twitter

  5. JimDLovelady 9 February 2010 at 2:36 pm #

    Social media case study from Valeria Maltoni of SunGard – http://gaspedal.us/18c

    This comment was originally posted on Twitter