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Social media case study from Yann Gourvennec of Orange Business Services

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In his BlogWell Atlanta case study presentation, “Succeeding in Social Media Initiatives,” Orange Business Services’ Head of Internet & Digital Media, Yann Gourvennec, explained how they’re finding success in social media as a business-to-business brand.

Yann’s case study covers how they’re finding passionate buyers online that advertising can’t reach, how they’re using video, and how they’ve used social media feedback to improve their products.

BlogWell Atlanta Social Media Case Study: Orange Business Services, presented by Yann Gourvennec
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February 9, 2010 4 comments

4 Responses

  1. corporateblogs 9 February 2010 at 9:37 am #

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    This comment was originally posted on Twitter