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Sony Ericsson's Twitter Cup

Corporate Social Media Case Study: Sony Ericsson

Sony Ericsson recently launched their Twitter Cup, an event they’re calling a mashup of the world’s greatest football tournament and Twitter. Their tournament pulls conversations from Twitter related to the real World Cup Tournament and organizes them by country.

Just like the real soccer tournament, countries are broken up into groups and fans can get extra points for their tweets by adding the special hashtag “#twc” to their updates. And while the site they’re using to aggregate the conversation is pretty high-tech, the overall concept offers a simple idea on how to support an existing conversation without overly pushing the brand.

Learn More: Twitter Cup

December 23, 2009 3 comments

3 Responses

  1. corporateblogs 23 December 2009 at 9:37 am #

    Sony Ericsson’s Twitter Cup: Corporate Social Media Case Study: Sony Ericsson
    Sony Ericsson recently launched their… http://bit.ly/6HDB1k

    This comment was originally posted on Twitter

  2. SocialMediaOrg 23 December 2009 at 9:37 am #

    Sony Ericsson’s Twitter Cup http://bit.ly/8UJAqE

    This comment was originally posted on Twitter

  3. SvenJohnston 23 December 2009 at 7:37 pm #

    (via @SocialMediaOrg Sony Ericsson’s Twitter Cup – Corporate Social Media Case Study: Sony Ericsson Sony Ericsson r… http://ow.ly/16cSbY

    This comment was originally posted on Twitter