Southwest Airlines' Twitter contest

Corporate Social Media Case Study: Southwest Airlines

To celebrate National Travel and Tourism Week, Southwest Airlines hosted a series of contests on Twitter for a pair of free roundtrip tickets and two nights at an MGM Property in Las Vegas. Each day, followers were asked to submit a photo of a specific travel or tourism-related picture with the hashtag #SWAPhoto. One contest, for example, asked followers to submit a picture of them wearing a fanny pack, and also included a link to the contest rules in the same tweet. A winner was selected in about five minutes.

To ensure all photos submitted were original, Southwest checked popular photo sites like Flickr and Google Images for fake or copied entries.

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