The Big List Blog
Southwest Airlines' Twitter contest
Corporate Social Media Case Study: Southwest Airlines
To celebrate National Travel and Tourism Week, Southwest Airlines hosted a series of contests on Twitter for a pair of free roundtrip tickets and two nights at an MGM Property in Las Vegas. Each day, followers were asked to submit a photo of a specific travel or tourism-related picture with the hashtag #SWAPhoto. One contest, for example, asked followers to submit a picture of them wearing a fanny pack, and also included a link to the contest rules in the same tweet. A winner was selected in about five minutes.
To ensure all photos submitted were original, Southwest checked popular photo sites like Flickr and Google Images for fake or copied entries.
May 19, 2009
0 comments
Recent Posts
- Social media job openings and new hires at Honeywell, Crayola, Dell, and more
- Social media case studies from Discovery Communications, Playboy, Klondike, and 10 more
- SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences
- Social media job openings and new hires at ADP, Hilton Worldwide, AutoNation, and more
