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Staples using social media to leak holiday price cuts

Corporate Social Media Case Study: Staples

Staples became one of the first retailers this holiday season to use Facebook to leak “Black Friday” deals. The office supply company posted several deals on products, varying from flash drives to GPS units to laptops, and price cuts are as high as 50%.

Leading up to Black Friday, Staples’ Facebook fans left numerous comments and “likes” about the discounts. The company also created a new Facebook tab called “Holideals,” which allows users to easily browse Staples products and savings. And ’tis the season for social: According to Deloitte Research, one in five shoppers plan to use social sites in their holiday shopping this season.

Learn More: AP

December 1, 2009 3 comments

3 Responses

  1. SocialMediaOrg 1 December 2009 at 9:44 am #

    Staples using social media to leak holiday price cuts http://bit.ly/8DYO69

    This comment was originally posted on Twitter

  2. svenjohnston 1 December 2009 at 9:44 am #

    Staples using social media to leak holiday price cuts: Corporate Social Media Case Study: Stapl… http://bit.ly/8qWugE via @SocialMediaOrg

    This comment was originally posted on Twitter

  3. corporateblogs 1 December 2009 at 10:49 am #

    Staples using social media to leak holiday price cuts: Corporate Social Media Case Study: Staples
    Staples became on… http://bit.ly/5JfZ0T

    This comment was originally posted on Twitter