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Study: The most active brands in social media increased revenues 18% over the past 12 months

According to new research released this week from Wetpaint and Altimeter Group, companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that same period.

The study also found that social media efforts tend to build on themselves, saying:

There is an exponential growth in the depth of engagement as the brand extends itself into more and more channels. Sometimes this is due to brands learning from their experiences in other channels, making it easier to engage deeply in new channels like Twitter. This effect is also a reflection of the brands’ commitment to social media — once they are invested in multiple channels, they are more likely to engage deeply in each of them.

And especially exciting for us here at the Social Media Business Council is that members Starbucks, Dell, Microsoft, SAP, and Intel made the top 10 among the 100 brands reviewed.

Learn More:

Read the report.

Read MediaPost’s summary article.

July 23, 2009 29 comments

29 Responses

  1. corporateblogs 23 July 2009 at 10:54 am #

    Study: The most active brands in social media increased revenues 18% over the past 12 months: According to new r.. http://bit.ly/sefMD

    This comment was originally posted on Twitter

  2. mattsingley 23 July 2009 at 1:03 pm #

    Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/BdXnu

    This comment was originally posted on Twitter

  3. josiahhultgren 23 July 2009 at 1:06 pm #

    RT @mattsingley: Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/BdXnu

    This comment was originally posted on Twitter

  4. eOriginal 23 July 2009 at 1:06 pm #

    RT @mattsingley: Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/BdXnu

    This comment was originally posted on Twitter

  5. KaraHoisi 23 July 2009 at 1:06 pm #

    Retweeting @mattsingley: Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/BdXnu

    This comment was originally posted on Twitter

  6. K_Bas 23 July 2009 at 1:06 pm #

    RT @mattsingley: Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/BdXnu

    This comment was originally posted on Twitter

  7. amitry 23 July 2009 at 1:06 pm #

    RT @mattsingley: Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/BdXnu

    This comment was originally posted on Twitter

  8. toriwoods 23 July 2009 at 1:11 pm #

    Fascinating RT @mattsingley Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/BdXnu

    This comment was originally posted on Twitter

  9. FoundersGroup 23 July 2009 at 1:18 pm #

    RT @mattsingley: Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/BdXnu

    This comment was originally posted on Twitter

  10. LauraMattis 23 July 2009 at 1:18 pm #

    Great to hear! RT @mattsingley Study: The most active brands in social media increased revenues 18% over past 12 months http://bit.ly/BdXnu

    This comment was originally posted on Twitter

  11. holtmurray 23 July 2009 at 1:25 pm #

    RT @mattsingley: Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/BdXnu

    This comment was originally posted on Twitter

  12. shiraadatto 23 July 2009 at 1:31 pm #

    RT @mattsingley Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/BdXnu

    This comment was originally posted on Twitter

  13. MetaJp 23 July 2009 at 1:39 pm #

    RT @mattsingley: Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/BdXnu

    This comment was originally posted on Twitter

  14. freshsignals 23 July 2009 at 5:10 pm #

    Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/3sm5c2

    This comment was originally posted on Twitter

  15. jossif 27 July 2009 at 4:43 pm #

    Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/1tYYAs

    This comment was originally posted on Twitter

  16. smi11er 28 July 2009 at 4:42 pm #

    RT @Iconic88: Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/4WPcw

    This comment was originally posted on Twitter

  17. dracona1031 28 July 2009 at 4:42 pm #

    RT @Iconic88: Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/4WPcw

    This comment was originally posted on Twitter

  18. ubergirlelijah 28 July 2009 at 4:42 pm #

    WHOA!! RT @Iconic88: Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/4WPcw

    This comment was originally posted on Twitter

  19. starrtech 28 July 2009 at 4:42 pm #

    Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/4WPcw (RT @Iconic88) #abuzz

    This comment was originally posted on Twitter

  20. jamarilyn 28 July 2009 at 4:50 pm #

    RT @Iconic88: Study: The most active brands in social media increased revenues 18% over the past 12 months http://bit.ly/4WPcw WOW starbucks

    This comment was originally posted on Twitter

  21. LuxeTiffany 28 July 2009 at 7:05 pm #

    RT @socialmediamvns: RT @starrtech: Study: Most active brands in social media increased revenues 18% ovr past 12 moshttp://bit.ly/4WPcw WOW!

    This comment was originally posted on Twitter

  22. marketized 28 July 2009 at 7:06 pm #

    // The most Active Brands in Social Media Increased Revenues 18% Over Past 12 Months >> http://bit.ly/4WPcw + #branding + #marketing

    This comment was originally posted on Twitter

  23. missionmauve 28 July 2009 at 7:12 pm #

    The most Active Brands in Social Media Increased Revenues 18% Over Past 12 Months >> http://bit.ly/4WPcw RT @marketized

    This comment was originally posted on Twitter

  24. pamdyer 28 July 2009 at 7:18 pm #

    RT @marketized: The most Active Brands in Social Media Increased Revenues 18% Over Past 12 Months http://bit.ly/4WPcw #branding + #marketing

    This comment was originally posted on Twitter

  25. captain_pete 29 July 2009 at 9:18 am #

    Loving this! “Study: The most active brands in social media increased revenues 18% over the past 12 months” http://tr.im/uAKT

    This comment was originally posted on Twitter

  26. cloudspark 29 July 2009 at 9:23 am #

    The most active brands in social media increased revenues 18% over the past 12 months. http://tr.im/uAKT

    This comment was originally posted on Twitter

  27. Lgrun 29 July 2009 at 9:30 am #

    @ariherzog oops http://tr.im/uAKT

    This comment was originally posted on Twitter

  28. Robynn_b 29 July 2009 at 11:03 am #

    RT @cloudspark: The most active brands in social media increased revenues 18% over the past 12 months. http://tr.im/uAKT

    This comment was originally posted on Twitter

  29. ssleger 11 August 2009 at 9:33 am #

    Study: The most active brands in social media increased revenues 18% over the past 12 months | Business Blogging Blog – http://shar.es/DrTy

    This comment was originally posted on Twitter