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Taco Bell Truck draws hungry following via Twitter

Corporate Social Media Case Study: Taco Bell

Taco Bell is using Twitter to promote their “Taco Bell Truck” (TBT), an enormous vehicle filled with free tacos for the public. With nearly 6,500 followers, Taco Bell lovers are getting their fill with anything from a free taco to eating contests.

The truck has already driven through hubs like Philadelphia, Washington D.C. and New York City, and recently parked outside the Fillmore in NY for the Cobra Starship concert. It has made pit stops at the pre-VMA’s, MTV and George Washington University as well. You can follow daily updates via Twitter and send emails to the TBT to request it stop in your neighborhood.

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September 29, 2009 5 comments

5 Responses

  1. corporateblogs 29 September 2009 at 9:43 am #

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    This comment was originally posted on Twitter

  2. SocialMediaOrg 29 September 2009 at 1:40 pm #

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    This comment was originally posted on Twitter

  3. Aalia 30 September 2009 at 3:31 am #

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    This comment was originally posted on Twitter

  4. wileyccoyote 15 October 2009 at 10:27 am #

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    This comment was originally posted on Twitter

  5. smcofcv 15 October 2009 at 10:29 am #

    RT @wileyccoyote: Taco Bell Truck draws hungry following via Twitter: http://bit.ly/1lMheS #socialmedia case study

    This comment was originally posted on Twitter