Target gets fans to vote on donations

Corporate Social Media Case Study: Target

Target donates 5 percent of its monthly income to charity, and in an attempt to spread their philanthropy via social media, has decided to let their 250,000 Facebook fans vote on which charity should receive the funds.

After users participate, their votes become visible to their friends on their home page, which encourages more participation. In less than a week of running the contest, the brand has already tallied 40,000 votes for 10 different charities.

Learn More: Adweek