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The Home Depot steps up on Twitter as hurricanes come bearing down

Here’s another great case study for corporations successfully using Twitter: The Home Depot.

Do a Twitter search for @TheHomeDepot.  In recent days, you see a flurry of tweets with tips, suggestions, and pointers to Web content about preparing for hurricanes. Rather than approach the community as something to be ‘engaged’, the company is using social media to connect directly with people who need good, reliable information quickly.

Here’s why it works:

  • The language is clear, direct, and personal.
  • It’s a total soft sell.  You never read anything close to “buy this” or “we’re great.”
  • Twitter has become an invaluable resource for spreading information quickly in times of disaster. Home Depot recognizes that it has a role to play, is stepping up, and participating as a member of the community.

    • Credit and kudos to Sarah Molinari, Home Depot’s Corporate Communications Manager.  She tweets at @TheHomeDepot and really “gets it.”

    Learn more:

  • @TheHomeDepot Twitter profile
  • Twitter search on “The Home Depot”

    • Disclosure: The Home Depot is a member of the Blog Council.

    11/7/2008 Update: I cross-posted this story at MarketingProfs Daily Fix as well.  Check out that post for an interesting comment thread.

    September 5, 2008 1 comment

    One Response

    1. Richard 22 November 2008 at 8:25 pm #

      This website is a light weight. What about all of the other sites and blogs dedicated to people that have real problems with HD? Their reputation is legendary, and not for good reasons. Customer Care, those responsible for solving problems, ignore customers. Stores charge for things not ordered or signed for. I hope they go out of business along with the recent stores they’ve closed. I have personally dissuaded 2 families from even getting quotes for large projects from them. Their business practices are shameful.