The Salvation Army uses YouTube to share authentic, personal stories

Corporate Social Media Case Study: The Salvation Army

Through YouTube, The Salvation Army has shared dozens of personal stories directly from the people who benefit from their rehabilitation centers. In the videos, the speakers share what life was like before The Salvation Army and how the organization has changed their lives.

While the videos clearly have a higher production value than the typical YouTube clip, they’re not overdone and maintain a highly authentic feel.

Here’s an example:

Learn More: The Salvation Army YouTube channel.