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The U.S. Navy's social media integration strategy — live from BlogWell

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In his BlogWell San Diego case study presentation, “Social Media Integration & Strategy,” the Navy’s Director of Emerging Media Integration, Scott McIlnay, explained how they’re engaging and managing all of their social media stakeholders.

Scott covered how they’re helping Navy officials collaborate on social media, how they’re fostering conversations among moms of Navy kids, and how they use basic guidelines while building formal policies.

March 15, 2010 5 comments

5 Responses

  1. SocialMediaOrg 15 March 2010 at 8:39 am #

    The U.S. Navy’s social media integration strategy — live from BlogWell http://bit.ly/9jZpk1

    This comment was originally posted on Twitter

  2. corporateblogs 15 March 2010 at 8:39 am #

    The U.S. Navy’s social media integration strategy — live from BlogWell: Come to BlogWell: How Big Brands Use Soc… http://bit.ly/aW7so7

    This comment was originally posted on Twitter

  3. arnoldkoning 15 March 2010 at 1:26 pm #

    RT @rickmans: The U.S. Navy’s social media integration strategy — live from BlogWell http://dlvr.it/DChM

    This comment was originally posted on Twitter

  4. SvenJohnston 15 March 2010 at 6:59 pm #

    (via @SocialMediaOrg The U.S. Navy’s social media integration strategy — live from BlogWell http://ow.ly/16OoT8

    This comment was originally posted on Twitter

  5. employer_band 16 March 2010 at 3:42 am #

    Interessantes Video: der Director of Emerging Media Integration (!) über “US Navy’s #socialmedia integration strategy” http://bit.ly/9UML9P

    This comment was originally posted on Twitter