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Twittering: The new sports reporting at St. John's University

Corporate Social Media Case Study: St. John’s University

Peter Robert Casey is changing the way St. John’s fans follow their Red Storm. The reporter has been hired by the University as an independent news source to blog during live games from his own Twitter account.

Casey isn’t focusing on giving fans score updates or waiting to report tidbits after the game. Instead, he provides fans with interesting locker-room updates, quotes from players and staff, live crowd atmosphere and game photos, all right from his BlackBerry. In ten months, Casey has marketed himself and the University’s basketball squad remarkably well: Nearly 51,000 people follow Casey on Twitter come game time.

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October 13, 2009 6 comments

6 Responses

  1. SocialMediaOrg 13 October 2009 at 9:42 am #

    Twittering: The new sports reporting at St. John’s University http://bit.ly/ofmFm

    This comment was originally posted on Twitter

  2. corporateblogs 13 October 2009 at 9:43 am #

    Twittering: The new sports reporting at St. John’s University: Corporate Social Media Case Study: St. John̵.. http://bit.ly/3IsJLu

    This comment was originally posted on Twitter

  3. mariobox 13 October 2009 at 4:16 pm #

    Interesting use of Twitter to convey the atmosphere and experience of college basketball games http://bit.ly/uj9FT

    This comment was originally posted on Twitter

  4. STJ_Basketball 13 October 2009 at 4:51 pm #

    Tweeting is the gift that keeps on giving… headlines! More social media love for @STJ_Basketball and @Peter_R_Casey: http://bit.ly/wTD72

    This comment was originally posted on Twitter

  5. Peter_R_Casey 13 October 2009 at 5:24 pm #

    RT @STJ_Basketball: Tweeting is the gift that keeps on giving… headlines! More social media love for @STJ_Basketball http://bit.ly/wTD72

    This comment was originally posted on Twitter

  6. wileyccoyote 14 October 2009 at 6:08 am #

    Twittering is the new sports reporting at St. John’s University: http://bit.ly/wTD72

    This comment was originally posted on Twitter