US Air Force shares details on its engagement process

Corporate Social Media Case Study: US Air Force

Over on Web Ink Now, David Meerman Scott recently shared some details about how the US Air Force participates in social media.  In addition to highlighting the organization’s blog and YouTube channel, David posted a chart that details how the Air Force responds to blog posts.  The chart offers a fascinating behind the scenes look at how one particular large organization decides how to respond to online conversation, and yet remains clearly adaptable for use by any company that is developing its own engagement strategy.

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Original Web Ink Now post
Air Force Blog Assessment chart (popup)