Use a blog to respond to news in real-time

Corporate Social Media Case Study: Nortel

One reason it’s important to have a blog is to respond to breaking news as it happens.  When the Wall Street Journal recently published a story saying that the company was seeking legal advice on a potential bankruptcy filing, Nortel’s New Media Manager Bo Gowan immediately responded and posted a story on the company’s Buzzword blog to clarify the news as it was happening.  “To be clear,” Gowan wrote, “Nortel’s Ronald Alepian expressed to the WSJ that no bankruptcy filing is imminent.”

Learn More:
Nortel Buzzboard: Today’s Wall Street Journal Story on Nortel