Corporate Social Media Case Study: Toyota
Traditional responses to the media (if any at all) often require a press release or a press conference. But a corporate blog allows companies to quickly respond to clear up misinformation or simply state their side of an issue, which is exactly what Jon F. Thompson was able to do through Toyota’s Open Road blog in his post, “MPG Race is Good for Everyone“:
“Ford, Toyota squabble about ‘midsize’ hybrids,” reads the headline in a recent issue of USA Today.
Well, fine, but it’s not exactly a squabble. What’s going on here is that we respectfully and cordially disagree on the definition of a midsize car. This is important when we’re discussing the EPA fuel-economy ratings of vehicles like the Camry Hybrid, the Prius and the Ford Fusion.
Continue reading Jon’s response.
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