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Coca-Cola's expedition combines social media with world travel

November 12, 2009

Corporate Social Media Case Study: Coca-Cola

Playing off their “Open Happiness” theme, Coca-Cola has selected nine potential brand ambassadors to visit every country where Coca-Cola is sold and discover what makes local residents in each nation happy.

Before Expedition 206 kicks off, Coke is letting fans select the final three team members out of the remaining finalists. The winners will travel 150,000 miles to 206 countries for the entirety of 2010, documenting the experience through blogs, social media sites, video, and photographs.

Learn More: Mashable

Disclosure: Coca-Cola is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

Tagged as: big business social media, Coca-Cola, corporate social media, Expedition 206, Mashable, Social Media Business Council, social media case study

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

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