Corporate Social Media Case Study: Coca-Cola
Second only to Barack Obama, Coca-Cola has one of the most popular pages on Facebook — a page created not by Coke’s marketing team, but by Dusty Sorg and Michael Jedrzejewski, a couple of fans from Los Angeles.
Though there are more than 250 pages on Facebook devoted to Coke, Dusty and Michael’s was the only one to amass millions of fans. When Facebook started enforcing their policy that only allows for people authorized or associated with a company to make a branded “page” (note: Fans can still create “groups” about brands), they approached Coke and offered them the opportunity to either close the page or take it over. But instead, Coca-Cola approached Dusty and Michael and asked them to continue the page themselves.
Today, the page lives on with more than 3.4 million fans and Dusty and Michael still serve as administrators of the page, along with Coca-Cola’s director of worldwide interactive marketing, Michael Donnelly.
Learn More: Ad Age (login may be required)
Here’s a clip Dusty and Michael created to document their experience:
Disclosure: Coca-Cola is a Blog Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.
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