Corporate Social Media Case Study: Con-way
Freight and logistics brand Con-way publishes its Public Policy & Sustainability Blog as a way for the company to share their side of issues relating to their industry. Contributors to the blog include company executives and trade association leaders.
Con-way explicitly welcomes readers to share their opinions, but does ask that they register an account first, explaining: “…there are many other sites where your opinions may be aired, but for the good of the community that is registered and participating in this blog, our intent is to keep this dialogue focused on the goals and objectives we have outlined.”
Con-way’s blog features feeds from several government agencies and recent topics covered include fuel efficiency studies and new roadway technology.
Learn More: FreightPublicPolicy.org
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Con-way’s blog covering industry policies and issues: Corporate Social Media Case Study: Con-way
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