Corporate Social Media Case Study: Dell
Tweet tweet or ka-ching ka-ching? Dell attributes $1 million in revenue from Twitter, according to a report at InternetNews.com. 2,475 users follow DellOutlet, the account the company uses to post updates and sales alerts on discounted products from the Dell Outlet Store. DellOutlet is only one of at least 65 Dell accounts on Twitter, including Direct2Dell, StudioDell, DigitalNomads, and more.
Learn more:
InternetNews: What Keeps Twitter Chirping Along
Dell on Twitter
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Developing followers in a traditional media sense, seems daunting. I get the model and it is based on merit in your name, message and offering.
How are companies building followers when the individuals they would target are not likely to be using the service? This may be an unfair generality, but i am trying to find the value prop for my company and markets – high technology companies WW. Any thoughts?
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