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Dell offers exclusive deals through Twitter, doubles follower count in less than 10 days

February 13, 2009

Corporate Media Case Study: Dell

Dell’s utilization of Twitter already has people talking after earning $1 million dollars over the holidays. Initially using their Twitter account to point to general sales, the company is now using the micro-blogging platform to share exclusive deals.

The result? Followers of @DellOutlet more than doubled from 12,000 to more than 25,000 in less than 10 days.

Learn More: TechCrunch.

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Disclosure: Dell is a Blog Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

Tagged as: big business, Blog Council, case study, corporate, Dell, DellOutlet, social media, TechCrunch, twitter

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Dell « Social Media Campaigns
February 16, 2009 at 10:49 PM
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