Previous post:

Next post:

eBay uses social media to encourage smarter, greener shopping choices

November 24, 2009

Corporate Social Media Case Study: eBay

Through its re + purpose campaign, eBay has created an online community to educate consumers about shopping sustainably and buying green.

Using Facebook and Twitter as primary communication tools, the company’s Green Team has made it easy for eBay users to buy and sell products that save energy and resources, and that are sustainably made. Eco-conscious consumers who sign up for re + purpose are also entered into a $5,000 sweepstakes, with eBay donating $1 to Global Green USA for each registration.

Learn More: Facebook

Tagged as: big business social media, corporate social media, ebay, Global Green USA, Green Team, re + purpose, Social Media Business Council, social media case study

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

8 comments. Read them below or add one. (Trackback)

{ 8 comments… read them below or add one }

Leave a Comment

Previous post:

Next post:

Email Newsletters

*We will never, ever release your email. (Privacy Policy)
**Third-party newsletter (Privacy Policy)

About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.