44 great tweets from BlogWell

Some brilliant ideas were shared at BlogWell throughout the day’s eight great case studies in corporate social media. In case you missed the big day (or need a recap), we’ve got a bunch of live coverage available here.

And not only were the speakers amazing, the audience was too. Check out just a few of our favorite tweets from the day:

Tweets from General Motors’ presentation, Using Social Media to Avert a Crisis

edorr‎: @Joe_GM: online community got facts wrong, but does it matter? (chevy v. Chevrolet situation) #blogwell.

rdublife‎: bloggers and publishers twisting facts to get pageviews. Not surprising and not new to any form of media #blogwell

socialmeteor‎: Traditional PR failed corp com responded with a ‘official statement’ and bloggers weren’t impressed. #blogwell #socialmedia @gm_joe.

heatherpolivka‎: 1 take, 2 minute flip cam video of engaged executive saved the day for #chevy! #blogwell.

edorr‎: It’s OK to say “we were wrong” – quickly. And ALWAYS have a flipcam and tripod ready. – @Joe_GM #blogwell

Tweets from McDonald’s presenation, Finding the “Voice of McDonald’s”

BallywhoMedia‎: The first social media step for McDonald’s: mobilize their employees, focusing on one social media platform at a time. #blogwell

MerrittPR‎: I love the idea of giving employees the resources to TALK and help spread the word w/in the spirit of the company like McD’s did #blogwell.

bklein34‎: Like how @joejcurry keeps including key learnings in his #BlogWell preso. Best so far: for specific campaign, focus only on 1-2 soc ntwks.

StoryAssistant‎: More than 15 internal departments involved in “Voice of McDonalds” campaign…#blogwell

katiebeck‎: McDonalds sm contest takeaways: Get buy-in early from legal, employees are best brand abmassadors, make content easy to share #blogwell.

Tweets from CME Group’s presentation, From Financial Currency to Social Currency

VSDieguez‎: Do a few things really well, not everything half well via @allanschoenberg#blogwell

gprzyklenk‎: Let your people participate in social media via staff training, me: social media policy also key. (via @CMEGroup) #blogwell.

parissab‎: LI is like focus group… create trusted relationships and have private targeted chats… a hub for likeminded ppl nice #blogwell

tombuchheim‎: CME Group was an early Twitter adopter. Biggest metric is where you’re listed/how many lists you’re on, via @allanschoenberg at #blogwell.

kammerait‎: 70% material of interest 30% about the brand is the right mix for @cmegroup #blogwell.

Tweets from Whirlpool’s presentation, Building Communities Online and Offline with “Building Blocks”

LindaLollo‎: Social media isn’t a 1:1 conversation, its a 1:many. Listening to the Whirlpool case study #blogwell.

StoryAssistant‎: 3 key teams @whirlpool -1) PR – community engagers 2) consumer care – serve customers 3) digital marketing – create, develop #blogwell

ChrisHaran‎: Epinoins, PissedConsumer and My3Cents for tracking consumer sentiment recommended by Whirpool Presentation #BlogWell

jennyheinrich‎: #blogwell Whirlpool partners with Habitat for Humanity & outfits homes with new products = awesome.

gz_‎: Whirlpool: “If you’re not telling your story through social media, someone else will…” #blogwell

dawndevirgilio‎: Great stuff from @bsniz about how @whirlpool handled a recall with social: be transparent, be proactive, be engaged #blogwell

Tweets from the Social Media Ethics Briefing: Staying Out of Trouble

ScottDeYager‎: I am disclosing that I’d love a Big Mac right now! #blogwell

JessicaRandazza‎: 3 guides for safe SM outreach: Be honest/disclose, monitor convo for correct misstatements, create politices and training programs.#blogwell

ChrisHaran‎: Never pay for social media. Then you are just advertising. #BlogWell.

tombuchheim‎: Oh if only all brands followed these superb social media ethics recommendations from @sernovitz at #BlogWell. *Sigh*

jswijim‎: Payment transforms social media into advertising — so, don’t pay for it without clear and conspicuous disclosure — @sernovitz #blogwell.

AMm2studios‎: Perfect disclosure statement for employees using SoMe: I work for X and this is my personal opinion. #blogwell

leyla_a‎: Be Careful Who You Hire if your vendors or social media agencies do not follow FTC disclosure guidelines – you are responsible #blogwell

Tweets from Alberto Culver’s presentation, Making the Most of Facebook for Brands

BallywhoMedia‎: Steve Strong of Alberto Culver tells his clients, “Sure, you can have a Facebook page, but will you actually use it?” #blogwell

tombuchheim‎: Alberto Culver: Focus on prework B4 launching Facebook page. During program, focus on content. After program, learn from fans. #BlogWell

parissab‎: i love that Alberto includes user videos to further the relationship… and they are gap fillers #blogwell

VSDieguez‎: When fans interact with you don’t direct them to .com site – they’re there to interact. Alberto Culver #blogwell.

Tweets from Chevron’s presentation, Pulse Report: The State of Online Conversation About Energy Issues

heatherpolivka‎: Hmm.. Interesting idea from @chevro. Taking an external report n creating video snippets of it for YouTube #blogwell

MerrittPR‎: Chevron doesn’t include specific tweets about their company, but rather industry mentions in their Q reports #blogwell.

jenamiller‎: Chevron’s Pulse Rpt on energy = proactive thought leadership. Smart. #blogwell.

idmanager‎: it’s about corporate branding not individual product branding. @robertraines #chevron #blogwell.

Tweets from Kraft Foods’ presentation, How Oreo Learned to Fish Where the Fish Are

GM_Joe‎: Oreo facebook page fanpage growth is 6X the facebook average. #blogwell

VSDieguez‎: Did I hear that right? 8.2M fans last night and 8.4M this morning. Huge organic growth for Oreo. @kraftfoods #blogwell

tastytouring‎: I would never guess that Oreo is the #3 most popular food brand page on FB following Starbucks and Coke. #oreoisasocialcookie #blogwell

heatherpolivka‎: #oreo has a great opportunity to ultize >8M fans as a “learning lab’ environmen and pays it back with worldwide “fan of the week”. #blogwell

Tweets from Verizon’s presentation, How We’re Building Brand Awareness Through Social Media

bryan_v‎: Social media – You don’t decide. Your customers do. – verizon #blogwell

jenamiller‎: Verizon pilot for employee ‘ambassadors’ Pgm working well but big corp effort needed for big return. #blogwell

chriscatania‎: @LaurieShook from Verizon “a focused content approach = successful blog, Facebook page. B2B blogs need to post unique content.” #blogwell

edorr‎: Kraft Foods: we view social as not a sales driver, but as long-term brand building. #blogwell

(Even more awesome tweets available here.)