The Big List Blog
Social media strategy from Lizzie Schreier of Allstate
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Here’s the video, slides, and audio of Lizzie Schreier’s BlogWell Chicago case study presentation, “Getting Started in Social Media Without Freaking Out Legal, Leadership, or Liability Teams in Your Organization,” in which Lizzie outlines how getting corporate buy-in is all about education and sales — working furiously within the organization.
Learn how to position social media with legal teams, how to educate and sell leadership, and how to position the benefits of social media to folks who may not clearly understand it.
Video:
Slides:
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