BlogWell social media case study: Mayo Clinic, presented by Lee Aase

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.

Come to BlogWell on April 29 in New York where you’ll hear case studies from Nokia, Johnson & Johnson, Turner Broadcasting System, Robert Wood Johnson Foundation, Coca-Cola, Microsoft, GE, and Tyson Foods — all for $250.

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Here’s the video, slides, and audio of Lee Aase’s BlogWell Chicago case study presentation, “Mayo Clinic’s Natural Progression to Social Media,” where Lee discusses how Mayo Clinic is using social media tools to cost-effectively catalyze word-of-mouth while also generating mainstream media stories, and how your company can too.

Video:

Slides: