Public call: How Microsoft is listening in the social media era; July 9, 2 PM (EST)

Nestor Portillo, who serves as the Director of Community & Online Support at Microsoft, will lead a public conference call, “Listening in the Social Media Era.”

This presentation will cover how you can capture the voice of your customers and incorporate it into your product or service by engaging influencers and using social media analytical tools. Companies like Microsoft are using the voice of the customer to innovate products and services, identify broad and high impact problems, and deflect support costs by proactively posting relevant, easy-to-discover content.

Conference call | July 9, 2 PM (EST) | Free | Register