Social media strategy from Adam Moffat of Molson

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Here’s the video, slides, and audio of Adam Moffat’s BlogWell Chicago case study presentation, “Molson and Social Media: Exploring, Innovating, Communicating,” in which Adam shares how Molson has innovated with their brands through online marketing, was the first beer brand to partner with Facebook, manages a large digital database, and grows their longstanding “Molson Insider” network.

Molson has a 223-year history of brewing as North America’s oldest continuously operating beer brand. In the past twelve months, Molson has demonstrated a real passion and active engagement in blogging and on Twitter to help build their corporate reputation in the community.

Video:

Click to play

Slides: