The Big List Blog

Social media strategy from Paula Drum of H&R Block

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Here’s the video, slides, and audio of Paula Drum’s BlogWell Chicago case study presentation, “I Got People (Online): How H&R Block Connects by Using Social Media,” in which Paula describes how for more than 50 years, H&R Block has established itself as the world’s largest tax services provider and a full-service financial company.

To keep in touch with thousands of clients, H&R Block has expanded its marketing outreach by using social media to stay in touch with the times and their customers. In this presentation, Paula shares some of the breakthrough ways H&R Block has connected with and engaged existing and new clientele.