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Evian's "Live Young" campaign is a YouTube hit

July 16, 2009

Corporate Social Media Case Study: Evian

For the launch of their new ‘Live Young’ campaign, Evian created an interactive website that includes their newest commercial — babies on rollerblades — that is embedded through YouTube and has over 5 million views.

Alongside this video, Evian has embedded a second video that shows some behind the scenes footage of that commercial, a link to their Facebook fan page, music, and wallpapers that are made from screenshots of the video. Furthermore, much of the video’s success is likely attributed to the ’share’ buttons below the video pane.

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Tagged as: big business, case study, corporate, Evian, Facebook, social media, Social Media Business Council, SocialMedia.org, YouTube

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

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