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FedEx uses blog to announce 2009 Super Bowl pullout

January 20, 2009

Corporate Social Media Case Study: FedEx

One of the key uses for a corporate blog is as a PR tool for getting out a message faster than a traditional press release.  When your company is one of the biggest spenders in Super Bowl advertising, it’s newsworthy when you pull out of the event.  Rather than issuing a press release for the announcement, FedEx’s Director of Advertising, Steve Pacheco wrote a post on the company’s Citizenship blog.  “As a responsible employer of more than 290,000 employees and contractors worldwide, there is a time to justify such an ad spend and a time to step back.”

Learn More:
FedEx, for the first time in 12 years, will not advertise in the 2009 Super Bowl

Tagged as: Corporate Blogging, corporate social media, FedEx

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