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FreshBooks uses Twitter for testimonials

February 19, 2009

After launching a new version of their homepage, invoicing company FreshBooks had a problem: They needed some new testimonials, quickly.

Admittedly, collecting testimonials can be a time-consuming process, as FreshBooks explains:

First you need to decide who to ask and then sort out how to ask (phone, email, forum, blog, etc). Then you need to compose some kind of message (email, post, etc), send it and wait. All of this takes time and potentially interrupts people who don’t want to be interrupted.

So, the FreshBooks crew turned to Twitter, asking for names, photos, and 15-20 words on why their fans loved FreshBooks. The results? FreshBooks explains:

In less than 10 minutes we had 9 testimonials, and were able to get a selection of those onto the new home page that same day. So a project that could have taken 4-8 hours – maybe more – took about half an hour. That’s a huge time savings, all thanks to Twitter.

See the full post.

Tagged as: big business, Blog Council, Blogging, case study, corporate, Freshbooks, social media, testimonials, twitter

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2 comments. Read them below or add one. (Trackback)

{ 2 comments }

Jerry February 20, 2009 at 1:36 AM

Now that’s the power of social media. I think we can learn from this and make the most of social networking.

Cheers
Jerry

Rayanne Langdon February 20, 2009 at 10:45 AM

Twitter is definitely one of our favourite ways to connect with customers. Quick, easy and fun! Gathering the testimonials was just the icing on the cake ; )

Thanks for thinking of us!

Rayanne Langdon — Marketing Coordinator, FreshBooks.com

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