Previous post:

Next post:

General Mills' David Witt: Connecting with influential moms online

August 3, 2009

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.

In his BlogWell San Francisco case study presentation, “Yoplait Kids Connects with Moms Online,” General Mills’ Public Relations Manager, David Witt, explains how the brand connected with influential young moms online by combining their talkable product with an incentive to try it out.

David’s case study covers how General Mills focused on energizing consumers already interested in their product, how they reached out to moms and key bloggers, and how they achieved a positive, measurable ROI with their outreach.

BlogWell San Francisco Social Media Case Study: General Mills, presented by
View more documents from GasPedal.

Tagged as: big business, BlogWell, case study, CME Group, corporate, David Witt, Ford, GasPedal, General Mills, Globalpark, H&R Block, Mayo Clinic, McDonald's, Progressive, social media, Social Media Business Council, Walmart

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

5 comments. Read them below or add one. (Trackback)

{ 1 trackback }

General Mills Looked Beyond The Transaction To Reach Influencers | Mostly Media - Definitely Digital
August 3, 2009 at 10:22 AM

{ 4 comments }

Comments on this entry are closed.

Previous post:

Next post:

Email Newsletters

*We will never, ever release your email. (Privacy Policy)
**Third-party newsletter (Privacy Policy)

About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.