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Great tweets from BlogWell (and a big thanks to everyone who helped make the event awesome)

November 12, 2009

We’d like to extend a big thanks to everyone who helped make yesterday’s BlogWell: How Big Brands Use Social Media in Atlanta such a huge success. We featured some fantastic case study presentations from Coca-Cola, ConAgra Foods, Newell Rubbermaid, Orange Business Services, Turner Broadcasting System, UPS, The Home Depot, and SunGard.

First, a special thanks to our hosts from Newell Rubbermaid. The facilities were fantastic, the goodie bags were amazing, and — simply — the venue was perfect for the event.

We’d also like to extend a big thanks our sponsors from Visible Technologies, Biz360, Radian6, Neighborhood America, Jive, Telligent, Powered, WeissComm Group, AVID Design, Globalpark, Brains on Fire, and Everywhere. Partners ATDC, AIMA Atlanta, DMA Atlanta, CHI*Atlanta, and SmartBrief also provided significant support in making the event possible.

For some live event coverage, check out our live blogging, and don’t miss the great photos from Telligent’s George Dearing.

Here’s a highlight of some of the great tweets shared during the event:

Tweets from Stephanie Moritz’s presentation, ConAgra Foods: Embracing a social media culture

carlotta65: Good advice RT @freesourcing: ConAgra’s social media strategy: Keys to success #blogwell http://twitpic.com/p0ncx

TheCR: RT @AaronStrout: Wow. That’s commitment! RT @NickAyers: ConAgra had a 6 hour digital immersion session with the entire C-suite. #blogwell

nickjayres: even as a big brand, ConAgra has attended SM conferences to listen to the community (not just to speak). nice to hear. #blogwell

joejcurry: At #blogwell, @smoritz ConAgra, don’t force conversations for your brand. Be authentic, evaluate whether SM fits your brand

Tweets from Bert Dumars’ presentation, “Newell Rubbermaid: Social media from a multi-brand perspective”

treypennington: RT @thebrandbuilder Bert DuMars from Newell-Rubbermaid at #blogwell: “Measure before, during and after, and if you have to, measure simple”

TheRecruiterGuy: Nobody at Rubbermaid is full time “Soc Media/Comm Manager” – AMEN!!!! Major impact doesn’t mean major headcount. Just be smart! #blogwell

smoritz: “Pulling them together (traditional and non-traditional elements) is the victory”, rubbermaid #blogwell

jeneane: Rubbermaid re: sharpie SM strategy: “main thing they wanted to do is NOT MESS IT UP!” (i like that strategy!) #blogwell http://bit.ly/2ESEf4

Tweets from Seth Miller’s presentation, “Turner Broadcasting System: A thriving media company in the social media era”

JohnKinATL: Seth Miller from Turner: “you can’t beat authentic.” #blogwell

sbtodd: RT @Allisoncds: Turner (TBS, TCM, TNT) is using Twitter lists to engage fans – listing fans of their shows. #blogwell

CParizman: I love seeing speakers genuinely passionate about their topic. You can tell Seth fom Turner is seriously jazzed about this stuff. #blogwell

GumboShowJoe: #BlogWell first Turner listened, then they acted in a socially acceptable way.

Tweets from Adam Brown’s presentation, “Coca-Cola: The creation of Expedition 206″

Jmart730: Coke has a great relationship with the creators/admins of their Facebook Fan page, Michael & Dusty (and they don’t get paid) #blogwell

smcatl: Coke’s Expedition206 challenge. How translate updates into multiple languages when only 40% of SM is in English. #blogwell

TheRecruiterGuy: Coke Knows Social: Striving for Expedition206 to beat the language barrier and be a worldwide win w/images, video, visuals. #blogwell

aaronstrout: Social strategy considerations for a big brand: RT @Jmart730: Coke’s 4R social strategy – review, respond, record, & redirect #blogwell

Tweets from Yann Gourvennec’s presentation, “Orange Business Services: Succeeding in social media initiatives”

bklein34: Wow. Orange moved from glossy Corp video prog to emp-generated and now averages more than 1500/week. #blogwell

cmneedles: Orange-business.tv – Youtube not seen behind many corp firewalls. Created own video site from scratch Nov ‘08. #blogwell

joejcurry: Yann Gourvennec, Orange Biz Svcs, re: social media-It’s hard to trigger a revolution on your own. #blogwell

michellekostya: RT @cmneedles: Orange top 10 referring sites: SM making list… LinkedIn, Twitter, Facebook, netvibes, and Google now # 7 (!!). #blogwell

Tweets from Andy Sernovitz’s presentation, “Social Media Ethics Briefing: Staying out of trouble”

thebrandbuilder: #blogwell “There’s a better way to do things. A nicer way to do things. And it can really pay off for companies.” @sernovitz

ginadstyle: Social Media Guidelines per @sernovitz, never pay, real disclosure, don’t lie to your mom. #blogwell

andreagoulet: Thank you, thank you, thank you @sernovitz I’m with you 100% “Let’s fight to keep social media clean and ethical” #blogwell

georgedearing: http://ping.fm/p/JmEHI – Good slide for @Sernovitz to end on // #blogwell

Tweets from Debbie Curtis-Magley’s presentation, “UPS: Protecting your brand through social media”

KrisCain: RT @TheBlackFin @sharpiesusan #Blogwell UPS uses admins 2 monitor #SoMe.Each admin is given a topic.Creative when budgets r tight!

cmneedles: RT @freesourcing: 5 tips for socialmedia defense: http://twitpic.com/p14no from UPS at #blogwell

lisahoffmann: UPS: Remember: Issues offer advantages. Build credibility, set the record straight, strengthen relationships. #blogwell

JenEcclestone: Need to manage corporate enthusiam responsibly so as not to alienate twitter followers, Debbie Curtis-Magley, UPS #blogwell

Tweets from Valeria Maltoni’s presentation, “SunGard: Building social media from within”

smcatl: Looking to build internal SM? Sungard & @conversationage uses Yammer – 4500 members,256 groups,14 communities in 6 months. #blogwell

cmneedles: Unlikely partners of PR + advertising is where social media got its start at SunGard. @conversationage at #blogwell

jenamiller: Yes! Like it!! RT @PeteBosak: RT @LisaHoffman: “Change public relations to people relations” – @ConversationAge #blogwell

indepthwraps: RT @smcatl: Careful what you do with your Social Media. Once you lose the trust you can not get it back. @conversationage at #blogwell

Tweets from Nick Ayres and Sarah Molinari’s presentation, “The Home Depot: Our social media road trip”

rrensink: “Scratch n claw for small wins to capture imagination of execs”-Nick-Home Depot #blogwell

JenEcclestone: What incites do you want to have and go after that type of social medium- Sarah Molinari, Home Depot #blogwell

queenadrock: Home Depot: “listen and be prepared for what that entails; purse small wins; and engage evangelists” #blogwell

georgedearing: http://ping.fm/p/sNnRc – Home Depot’s social media team at #Blogwell

Tagged as: big business social media, BlogWell, corporate social media, GasPedal, Social Media Business Council

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

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