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Hilary Weber: Blogging is No Place for Marketingspeak

November 12, 2008

Kaiser Permanente is one of the founding members of the Blog Council, and their representative on the Council is Director of Internet Marketing Services Hilary Weber.

Hilary recently started blogging for iMedia Connection, and she raises a very good point about corporate blogs as it relates to branding: “We had a general consensus that brand messaging generally isn’t appropriate for a corporate blog, because readers will be turned off if it’s just another vehicle for one-way “marketingspeak”, as I like to call it.  If that’s what your corporate blog content is based on, you may be in for a backfire situation.”

Read more of Hilary’s post…

Tagged as: brand strategy, branding, Corporate Blogging, corporate social media

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

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