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HomeGoods invites fans to be corporate bloggers

January 8, 2009

Corporate Social Media Case Study: HomeGoods

When home furnishing department store HomeGoods started a blog in February 2007, the company selected five fans (from a pool of 20,000) to blog for them.  Describing themselves as professional organizers, home furnishing fans, and “very different, but really nice, ladies,” the bloggers post decorating tips, furnishing ideas, and shopping suggestions (many of which don’t mention HomeGoods).  The bloggers are all unpaid volunteers, and often share the comment threads with representatives from the company’s customer service team who are on hand to answer questions and offer help where needed.

Learn More:
HomeGoods Openhouse FAQ

Tagged as: bloggers, Corporate Blogging, corporate social media, home decorating, home furnishing, HomeGoods, volunteers

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

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